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What’s The Most Popular Plastic Surgery Across Texas?

Interest in plastic surgery has exploded over the past few years, despite the global Covid-19 pandemic forcing many practices into temporary closures.

In fact, data from The Aesthetic Society shows hundreds of thousands of patients across the US used the lockdown period to have plastic surgery, with a 54% year-on-year lift in surgical procedures in 2021. There has even been some suggestion that working from home and, therefore, conducting more meetings via video call, increased the appetite for plastic surgery. All of this is part of a trend that has become known as the Zoom Boom.

In short, more and more people are considering plastic surgery to achieve their desired look. As a practice, we find the recent trends in plastic surgery interesting and wanted to dig further into the data.

In this post, we’ve used search data from Google to answer several questions about plastic surgery trends in our home state of Texas, including:

  • Which plastic surgery is Texas most interested in?
  • Which plastic surgery is increasing in popularity quickest?
  • What is the most popular plastic surgery in each city in Texas?
  • Which area of Texas is most obsessed with plastic surgery?

So, let’s get stuck into it!

Which plastic surgery are Texans most interested in?

Below, we’ve listed the 20 most searched plastic surgery procedures in Texas.

The formal names of each procedure are used below, but please note the data includes searches for commonly known alternatives, where relevant. For example, the data for abdominoplasty includes searches for ‘tummy tucks’, the rhinoplasty data includes searches for ‘nose jobs’, and breast augmentation data includes searches for ‘boob jobs’ or ‘breast implants’.

ProcedureAverage Monthly SearchesChange In Monthly Searches 2018 – 2022
Brazilian Butt Lift24,700650.95%
Abdominoplasty (Tummy Tuck)14,00066.36%
Breast Augmentation8,80043.10%
Chemical Peel8,10050.00%
Rhinoplasty (Nose Surgery)8,10022.73%
Lip Filler8,10022.22%
Blepharoplasty (Eyelid Surgery)5,400179.31%
Mommy Makeover5,40050.00%
Buccal Fat Removal4,400340.00%
Breast Lift4,40086.21%
Hair Transplant4,40051.72%
Rhytidectomy (Face Lift)2,88065.63%
Breast Reduction2,40081.25%
Genioplasty (Chin Augmentation)2,130132.54%
Butt Implants1,9000.00%

The Brazilian Butt Lift (commonly shortened to ‘BBL’) is the most popular procedure across the whole of Texas, with approximately 10,000 more searches a month than any other procedure.

A Brazilian Butt Lift transfers fat to the buttocks from other body parts to boost size, shape and volume. It has been made famous by a string of celebrities thought to have had the procedure – we won’t name any names, but you can probably think of a few. Clearly, this fame has generated a boom in interest from the public.

After the BBL, the competition is much tighter, with gynecomastia and liposuction equal in second place, followed closely by the tummy tuck in third.

The BBL has also seen the largest and quickest increase in popularity over the last four years, with a whopping 651% lift in Google searches for the procedure since 2018.

But interestingly, excluding the BBL, four out of the five procedures displaying the largest increases in interest are face-related:

  1. Buccal fat removal, which targets the cheeks, is up 340%
  2. Blepharoplasty, for the eyelids, is up 179%
  3. Genioplasty, for the chin, is up 132
  4. Botox is up 123%

We can’t say for sure, but this could be related to the Zoom Boom, given these areas are more visible during virtual meetings.


  • We created a list of 44 plastic surgery procedures and pulled the average monthly search volumes for each procedure over the past four years from Google’s data. The average search volumes for each procedure have been ordered from highest to lowest for the top 20 in the table above.
  • We then compared the volume at the start with the most recent data to calculate change over time for each of the top 20.
  • In some cases, the search volumes are the same. These procedures have been ordered by their change in search volume – largest to smallest.

What is the most popular plastic surgery in each city?

Below, you’ll find a series of tables showing the top 5 plastic surgeries in cities across Texas. We used the 20 biggest cities based on population size, according to The number after the dash represents the average number of searches each month for that procedure.

Brazilian Butt Lift – 350Brazilian Butt Lift – 120Brazilian Butt Lift – 1,690Brazilian Butt Lift – 140
Gynecomastia – 210Breast Augmentation – 90Botox – 880Abdominoplasty – 120
Liposuction – 210Gynecomastia – 90Gynecomastia – 880Rhinoplasty – 120
Microdermabrasion – 210Abdominoplasty – 80Breast Augmentation – 790Liposuction – 110
Abdominoplasty – 200Botox – 70Rhinoplasty – 740Microdermabrasion – 90
Corpus ChristiDallasEl PasoFort Worth
Brazilian Butt Lift – 240Brazilian Butt Lift – 2,490Brazilian Butt Lift – 760Brazilian Butt Lift – 980
Gynecomastia – 170Breast Augmentation – 1,370Rhinoplasty – 410Liposuction – 590
Breast Augmentation – 140Abdominoplasty – 1,050Abdominoplasty – 390Abdominoplasty – 550
Liposuction – 140Liposuction – 1,000Gynecomastia – 390Breast Augmentation – 500
Abdominoplasty – 130Microdermabrasion – 1,000Liposuction – 390Microdermabrasion – 480
FriscoGarlandGrand PrairieHouston
Brazilian Butt Lift – 190Brazilian Butt Lift – 220Brazilian Butt Lift – 180Brazilian Butt Lift – 3,780
Botox – 140Breast Augmentation – 120Liposuction – 110Abdominoplasty – 1,920
Gynecomastia – 140Gynecomastia – 110Abdominoplasty – 100Botox – 1,900
Liposuction – 140Liposuction – 110Gynecomastia – 90Gynecomastia – 1,900
Microdermabrasion – 140Microdermabrasion – 110Microdermabrasion – 90Liposuction – 1,900
Brazilian Butt Lift – 260Brazilian Butt Lift – 220Brazilian Butt Lift – 220Brazilian Butt Lift – 190
Liposuction – 170Liposuction – 170Abdominoplasty – 150Gynecomastia – 170
Microdermabrasion – 170Abdominoplasty – 130Rhinoplasty – 130Breast Augmentation – 130
Botox – 140Gynecomastia – 110Liposuction – 110Botox – 110
Gynecomastia – 140Breast Augmentation – 100Microdermabrasion – 110Microdermabrasion – 110
McKinneyPasadenaPlanoSan Antonio
Brazilian Butt Lift – 150Brazilian Butt Lift – 110Brazilian Butt Lift – 280Brazilian Butt Lift – 1,390
Breast Augmentation – 110Abdominoplasty – 80Botox – 210Botox – 880
Gynecomastia – 110Breast Augmentation – 70Gynecomastia – 210Gynecomastia – 880
Liposuction – 110Liposuction – 70Microdermabrasion – 210Liposuction – 880
Microdermabrasion – 110Rhinoplasty – 50Rhinoplasty – 180Microdermabrasion – 880

We had expected some regional variation in the results, but in every single location, the Brazilian Butt Lift is the most sought-after procedure.


  • We created a list of the 20 biggest cities in Texas, based on population size.
  • We pulled the average monthly search volumes for our list of 44 plastic surgery procedures in each city.
  • We ordered the results from highest to lowest for each city and picked out the top 5 in the tables above.

Which area of Texas is most obsessed with plastic surgery?

Using data from Google Trends, we can identify which metropolitan area in Texas is most obsessed with plastic surgery. Unfortunately, this data isn’t available for more rural areas.

The values in the table below are relative to one another. They’re calculated on a scale from 0 to 100, where 100 is the location where search interest in plastic surgery is highest as a fraction of total searches in that location.

Simply, a higher value means a higher proportion of queries in that metropolitan area relate to plastic surgery, not a higher absolute query count. So a smaller city where 80% of the queries are for ‘BBL’ will get twice the score of a bigger city where only 40% of the queries are for ‘BBL’. For example, despite a much lower population, Corpus Christi scores higher than Austin – meaning a higher percentage of searches in Corpus Christi relate to plastic surgery than in Austin.

Metro AreaInterest in plastic surgery
Houston TX100
Corpus Christi TX98
Dallas-Ft. Worth TX98
El Paso TX97
Austin TX95
Lubbock TX93
Wichita Falls TX & Lawton OK93
San Angelo TX90
Odessa-Midland TX89
Victoria TX88
Sherman TX-Ada OK88
Shreveport LA87
San Antonio TX86
Waco-Temple-Bryan TX83
Tyler-Longview(Lufkin & Nacogdoches) TX83
Laredo TX81
Beaumont-Port Arthur TX78
Amarillo TX78
Harlingen-Weslaco-Brownsville-McAllen TX77
Abilene-Sweetwater TX72

Interestingly, Houston tops the list, making people in Houston more obsessed with plastic surgery than any other metropolitan area in Texas.

Conversely, areas like Abilene and Sweetwater are far less interested in plastic surgery. This doesn’t mean there’s no interest, but it is much lower relative to other areas.

Perhaps it’s something with being in an area with a larger population that generates interest in plastic surgery, with Houston, Dallas and Austin (three of the five biggest cities in Texas by population size) all ranking in the top 5.


This research was a fascinating, fun look at plastic surgery interests and trends across Texas.

But, even as we celebrate the Brazilian Butt Lift as the undisputable number 1 of all plastic surgeries in the state, it’s important to remember that this data shows thousands of Texans are looking for information about cosmetic procedures each month – reflecting a real, genuine need for accurate, complete, and transparent information, so those who are interested can make informed decisions.

The onus is on the industry, ourselves included, to do precisely that.